Easy Jet Analysis Essay - 1100 Words

Easy Jet Analysis (Essay Sample) Content: EASY JET SWOT AND PORTER ANALYSISByCourseInstructorInstitutionDate of SubmissionAbstractThis paper intends to analyse the strategy of Easy Jet using SWOT and PORTERs five force tools. Easy Jet is a low-cost airline company based in London. Low cost airline industry is one of the fastest growing businesses globally. Even though the airline industry has witnessed decline in growth in the recent past, the low cost airlines have successfully managed to increase in the number of customers, profit, and general annual turnover (Binggeli Pompeo, 2002). Recent tragedies such as SARS, increased global terrorism attacks and the September 11th attack in the USA have affected the performance of the airline industry globally. Low cost carriers have been the least affected by these tragedies and the general changes in the business environment in the industry. The success of the low cost carries in the airline industry has resulted to the increase in the number of players in the bu siness that tends to copy and apply strategies that have helped the major players attain the sustained growth. As much as the low cost players develop a new class of customers, the rates at which the numbers of low cost players are increasing poses a challenge to future survival of the industry. Analysis of the corporate strategies applied in the industry as well as risk management proves to be essential in getting an insight into the current and future performance of Easy Jet. This is an interesting area of study since it covers an area that has not been fully studied to understand the status and future performance expectations. Analysis and detailed evaluation of Easy Jet proves to be more informing providing information that can be beneficial to both the airline itself or the low cost airline industry as a whole. With numerous information available on risk management and corporate strategy, this paper details information on corporate strategy and risk management in low cost airl ine industry with specific reference to a case study of a major player in the industry.Table of Contents TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc364376305"
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11IntroductionThe company was founded in 1995 and by 2012, the business expanded its fleet to 191 aircrafts that fly to over 130 destinations in thirty countries. The business earned  £3.85 billion revenue in 2012 with the total number of almost 8,500 employees (Easy Jet Annual Report, 2012). The corporate strategy of the company aimed at providing low cost airline services has been rather successful and made Easy Jet a leader in the UK in terms of the number of passengers served each year. The main business strategy that the company used to expand in the i nternational markets is to use mergers and acquisitions. The first large acquisition took place in 1998, three years after the establishment of Easy Jet. The company acquired TEA Basle, an airline company based in Switzerland. The deal cost 3 million Swiss franc at that point. Then in 2007, another large acquisition allowed Easy Jet to expand in the market. The company acquired GB Airways for over  £100,000,000 (Easy Jet, 2012). The main rival competitor of Easy Jet in the airline industry is Ryan Air. The latter company is currently the largest low cost carrier in the European Union. SWOT ANALYSISSwot analysis is one of the leading analytical tools. It is important to use this tool to analyse Easy Jets strategy since it operates in a very dynamic and competitive environment. Swot provides the management with insight into organizational aspect as well as decision making processStrengthsEasy Jet has had the ability to provide quality service to its customers. This fact has enabled it retain its customers as well as attract more customers. The business has expanded its fleet to 191 aircrafts that fly to over 130 destinations in thirty countries. The business earned  £3.85 billion revenue in 2012 with the total number of almost 8,500 employees (Easy Jet Annual Report, 2012). The corporate strategy of the company is aimed at providing low cost airline services, which has been rather successful and has made Easy Jet a leader in the UK in terms of the number of passengers served each year. The company has continually used merger and acquisition strategy to expand in the international markets. In 1998, three years after the establishment of Easy Jet, the company acquired TEA Basle, an airline company based in Switzerland. The deal cost 3 million Swiss franc at that point. Then in 2007, another large acquisition allowed Easy Jet to expand in the market. The company acquired GB Airways for over  £100,000,000 (Easy Jet, 2012).WeaknessesAlthough Easy Jet has low un it cost as compared to most of its competitors, it is not lower than Ryanair. Its cost per seat is almost 50% higher than that of Ryanair. This poses a threat of direct competition from its main rival.OpportunitiesThe recent set Easy Jet academy is a good idea and an opportunity for ancillary income. In addition, the leverage on hotels and Easy Jet holidays will create brand awareness and in the process attract more clients.ThreatsEasy Jet is present in some of the high cost airports. These airports increase their prices regularly. There exists also threat of terrorism and currency fluctuations. This scenario is likely to hinder Easy Jets strategy of providing cheaper prices to its customers.Easy Jet is also likely to suffer from labour unrest not only from its staff members, but also from its suppliers like ATC, security and ground transport. As it expands, the diversity and unionisation is likely to fuel internal labour disputes.Easy Jet also suffers the threat of new players ente ring the field. This will increase competition for customers.Porters Five ForcesThe analysis of Easy Jet using Porters five forces is vital and relevant in order to understand the strategies it has adopted in order to thrive in this competitive field.Threat of new entrantsThis threat is generally low because a new entrant into the industry will require a strong financial base to make impact. In order for a new entrant to survive, it requires efficient and quality services as well as strong relations with all the players in the industry. Bargaining Power of Suppliers There are a lot of restrictions imposed by the government to suppliers of the airline industry. This has resulted to a limited number of suppliers. As a result, the airline companies have very limited choices when it comes to suppliers. Therefore, the bargaining power of suppliers i...

Ges Talent Machine the Making of a Ceo - 1305 Words

Human Resources Management General Electric Case study report 1. Introduction General Electric (GE) was founded 1878 by Thomas Edison. This American company is nowadays very well-known due to its multinationality, to its conglomeration of corporations and also to its excellent performance on the segments in which operates (infrastructure, capital finance and media). However, over the years this firm has also been outstanding when it comes to Human Resources (HR) practices having previously been referred to as a CEO factory. This report will be performed with the intent of studying the strategic talent management system of GE and what are the implications that it has on the overall performance of the company. 2. Pivotal†¦show more content†¦He also changed the rules about the Crotonville course, which was now a privileged reward and also signal good future perspectives. Many other practices were implemented to promote communication between subordinates and superiors and to promote the development of employees, in order to lead to a better performance of the workers. One in particular, was the training rotation assignments; during this practice, employees had the opportunity to acquire and share different types of knowledge, going beyond their scope. This off course brought a huge advantage for GE since it would open the employees to new areas that might motivate them more, therefore helping the company not to waste resources. However, it can be argued that the firm made an error by looking for talent only within, i.e. only internally given that: organizational effectiveness can be enhanced by career movements across organizational boundaries. Nevertheless, this can also be se en as an advantage: by promoting only top leaders from its own ranks, the company is saving costs in introducing the employee to the company’s culture, customs and habits. 4. 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Since its incorporation in 1878, many CEOs have shaped the company’s productsRead MoreCase Study Analysis: Ge’s Talent Machine Essay1498 Words   |  6 PagesCase Study Analysis: GE’s Talent Machine Brandie Buffins Grand Canyon University HRM – 635 Acquiring, Developing, and Leveraging Human Capital September 19, 2012 Case Study Analysis: GE’s Talent Machine General Electric (GE) has been well known and valued for embracing quantifying talent as well as rising talent when it comes to leadership. This organization makes sure that this is a key factor when it comes to their business planning. GE requires learning sessions all year long, which entailsRead MoreGe Talent1121 Words   |  5 PagesGE Talent Machine: The Making of a CEO Question 1: GE claims that it has been able to develop management talent as a sustainable source of competitive advantage. How has it managed to do so? Answer: GE has been able to develop management talent as a sustainable source of competitive advantage. 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Sports Event Tourism

Question: Write an essay on "Sports Event Tourism". Answer: 2.0 Introduction Sports management is the sector that discusses about the possibility of business relating to sports and refreshment (Qi 2012). Sport is an activity which is famous in every part of the world. Countries compete with each other in Olympic and state level tournaments also takes place every year all around the world. Golf is an internationally famous sports and it is often projected as the game of luck. It is one of the expensive sports to play but transformation is taking place in peoples perspective and they have started to value the game than the expenses that one has to confront while buying sportswear. Golf can operate as a catalyst in the life of a person who plays golf. People enjoy playing sports everywhere; it has a crucial influence on society and social culture. Research study tells about the advantage of sports is that it rejuvenate the souls of the player and increase attention span (Masterman 2014). Golf is a motivational game; the golf players can connect themselves with t he nature as golf courses have semi natural space. The sport reflects how conjugation of business and sports can take place through this game. The game has both sociological and economic aspect. But the discussion will project the economic value of the sport in business. Adidas is a sport brand that has extensive men wear collection for men. The event management team has to follow certain methodologies to assess the feasibility of the sport in certain country and it also discusses about the prospect of effective selling of sports wears in different country. 3.0 Market research: Market research is a methodical that is implemented by the marketers to get a perception about what consumer desires and what are their preferences. It is a performed analysis which is designed and most importantly interpreted component of business that defines the market status. Researchers scrutinize the target market in order to gather information about the customers. Marketing research in Sports and most importantly in golf is the metrics that measure the competitive potentiality of the business in market of Golf sportswear like polo tee shirt. Polo tees are the standard uniform of golf. Adidas is associated with sports like cricket, football and volleyball which have great demographical significance in the market. According to the journal published byYoshida et al. 2015, the market analyst always goes through the statistics to gain profound knowledge about the market status of sport. It assists in obtaining idea as to how the Sport can be made marketable. But Adidas needs to cre ate market acclamation for golf sportswear also. A journal published by Freeland 2015 says that focus groups are interviewed deeply to collect data to know about the demand of the sport in concern and what changes the target audience wants to see in coming days. Depending on the audience surveys and market popularity of the sport the research report is made. Secondary data is the most important portion of this research because the surveys that are made is based on the past researched market reports and data that are available in the market from before (Burke 2013). Primary consumers comprises of the sponsors, ticketing department and the department of marketing. They have to do extensive study of global market to sell sportswear also. A third party partner usually acts as a source for the researcher to collect, analyze and interpret the data available in market to promote the sportswear. They are mostly academically trained on the art of collecting data from the market place. Golf is a business which has limited data in the market as its popularity in past years has not been much; the sport started flourishing its business from the later part of the year 2010. 3.1 Segmentation According to Yan-Xia Lin and Qiang 2013, market segmentation involves the long term target of the organization which can be gained by country wise division of the market, consumer and businesses. The market strategy that is involved with the market division is to target the consumers and businesses from all the countries that have similar needs and then considering that analysis the target market is set. Golf is completely piloted by the consumers (Wang and Zhang 2014.). Consumers metamorphoses from time to time in respect of place, demography and income. There are clubs of the countries that are managed by local municipalities as they entertains low budget. But the private clubs offers high quality and meticulous facilities. The market feasibility of the game depends on the positioning of the sport in the market pace. Geographic segmentation elucidates the approach of the research where the marketer asses the nation, region and culture. Golf is a game that is multicultural. This kind of research helps in reflecting on criteria that the game needs to flourish internationally. Demographic assessment reveals the market need of the product according to age, generation, sex and religion (Apostolescu, Antony and Srinivasan 2015). Golf is a luxurious game and it is well liked by the elites and affluent people. Man golf tournament will be very popular in countries that are patriarchal in nature. Psychographic segmentation is the study of how people spend their leisure. According to Grunig 2013, sports management largely depends on the lifestyle that people follow. The country in which people follow extravagant life style and like to play mentally stimulating outdoor games like shooting and golfing. Marketers of Adidas need to be very particular in their assessment in order to make sure that the event of golfing acquires profit and audience (Prentice and Arnheim 2013). This is why demographic dissection is needed it helps to evaluate the value and respect the game gets from the country in which the tournament is taking place. A country that likes the game would definitely invest their money to enjoy the sport. 3.2 Competitor analysis: The sport golf is a well known game but not in every country. Different countries have favoritism for different sports. Countries like Brazil and Argentina is a country that likes football, they rarely play other games. While setting up an event this are the criteria that need to be pondered. A game of golf in a country which is full of football enthusiast will never get the desired attention. Sports like football, cricket and rugby are adrenaline pumping games whereas golf is a game that needs combination of strength and patience. Event manger has to be very meticulous about the target group and ethics that the society follows. The countries like Great Britain can be prospective country for the sport of golf as it is a developed country and many prosperous personages live there and they would simply love to watch the game. Golf is famous in Germany so it will prospective for the event company to do set up an event of golf in Germany. There are many golf courses in Germany; there are over 800 golf courses in Germany. Marketer should keep in mind the product and on the basis of the product the market should be surveyed. Marketing is all about serving the right kind of service to the right place. Countries like Asia and Europe has many golf enthusiasts. The marketer needs to measure the profoundness of the market and depending on that calculation decision are taken where to structure the event. If the product is promoted or featured in right place then the product will gain profit(Billings 2012). Golf is a game that lacks the popularity that the games like football, cricket or tennis have that is why the sportswear also lacks popularity. Event manger has to pay attention to the target market to understand who is ready to pay the right price for the commodity. Cricket uniforms and football jerseys sale more than golf wear. A country where sports like cricket, football are in leading position in the list of sports, golf cannot attract that many audiences. Apparentl y that will be loss for the sport enterprise. The event manger that is why highlights the country where there is equilibrium in sports preferences. The pie chart shows the percentage of population in 4 countries that likes the game of golf. Brazil has only 24 percent of the population likes this sport, in Argentina it is 45 percent, Europe it is 70 percent and in Asia 75 percent. 3.3 SWOT analysis: Strengths Weakness Weakness Internal In Asia and Europe have over 450 million fan following. They provide large number of golf products and also have great golf courts. Geographical diversity and technological diversity advances in prominent. Retention and attracting of budding golfers Innovations for the games are not made, invention of new rules and regulation has not taken place. The products are too expensive. Brand centric Opportunities Threats Threats External Golf lessons are being provided. Many training centers have opened and they also promote brands. Beneficial prospects for men. New products are demonstrated Global market is competitive in respect of golf. Due to high value of the products of the game, people may harbor misconception that they are not getting the desired deal game is seasonal that is why the product sale is low Taste and preferences changes quickly 3.4 Position of product Product positioning is a crucial element which defines how a marketer will interact with the target consumers about their product depending on their needs (Berridge 2014). Competitive pressure can drive a marketer to plan the target market by determining the attributes that they will project to the customers while discussing about the product (Pedersen and Thibault 2014). Effective marketing can assist the organization gain the desired acknowledgment that they want from the target market. Product positioning can be initiated by determining the age and sex of the target audience. Men golf tournament is popular among both men and women but sportswear has to be kept in mind in order to promote the sports wear brand. Taylormade and Nike are the two market competitors of Adidas. Market research has shown that over 270 million men all over the world watch golf and nearly 170 million women are interested in game and around 60 million people buys polo tee shirt around the year. Tiger Woods, Nicklaus and Graeme Mc Dowell have million of fan following. In Asia there are nearly around 60 80 million fans of the game, in Europe it is 200 million. The chart shows the positioning of the companies around the world. The graph shows the rise of popularity of the sport in past three years in 4 countries. Competitive element of the product should inspect before structuring the event in the country (Tedeschi 2013).Marketers need to stand out so study of the consumer needs should be effectively commenced. Interaction with the target audience is necessary. Marketers should generate a team in order to accumulate necessary data for the company, studying which the marketer can decide how they will promote their product (Duffy 2013). To promote men golf sportswear attributes of the product and its recommended value are to be discerned by the research made on the target audience. Position of the product in world market also adds credibility and it helps sport to gain desired demand in the market. 3.5 Competitive advantage Competitive advantages can be accelerated by the focusing on the beneficial and the positive points of the sports (Hill, Jones and Schilling 2014). The perspective of the marketer is very much important to understand the competitive advantage of a product. If a player is amateur then he or she will not have much of an opportunity to compete in a game. Similarly the business related to sportswear can face the same consequences if it is does not have competitive value. The competitive advantages of golf wears are as follows. Golf is improving day by day and is gaining more and more fans following in the global market that means golf and golf are at last getting desired value in market. It is a unique game that needs concentration and mental capability. Golfers do not have to be bulky or indulging into heavy exercises is not needed in order to play this game. This is the reason golf is gaining prominence among those who does not like adrenaline rushing games. Adidas is acquainted with promotional programs to make the game famous like cricket and football. There is no age division available for this sport. Age is just a number for this game. Jack Nicklaus is 76 years old he is still acquainted with this game. Every sport has age limit but golfing has none. It is noted as one of the marketing advantage of the sport. The sport will attract people from every age group. The world wide growing fame of the golfers like Tiger Woods and Nick Faldo has achieved worldwide acknowledgement and has influenced a lot of people to take up this game professionally. Great personalities are approached by brands to make them brand ambassadors and raise brand value of the product. 3.6. 4ps Marketing involves mix of four components product, place, promotion and price. These are the four elements that determine the market value of the product (Easterby-Smith, Thorpe and Jackson 2012). It is the mixture that determines what the product is contributing to the customer. Todays market requires a combination of both creativity and sensibility. In sports polo tees also new designs are implemented in order to gain market of polo tees. The tools like marketing and sales are changing day by day and the goals are becoming harder and harder to achieve. Social media can be used for effective marketing of the product it also gives illustrated platform so that the marketers can communicate with their customer (DRURY 2013). Long term relationship should be established instead of short term sales. Geological targeting of the audiences can be beneficial and in return they can achieve more than they have invested. Attractive schemes and offers on sportswear can influence public in buying the products. Sports tee can also be used in casual purpose Organization should support free short time learning courses for people so that they can discover their love for this game (Pedersen and Thibault 2014). With videos and varied software coaches can give lessons to students sitting miles and miles away. This marketing technique involves the mix of three ps such as product, promotion and place. The picture shows the percentage of polo tee shirt that was supplied in 2014 by Adidas in America, China and Asia. 4.0 Organizational chart: Adidas 5.0 Sales Forecast Adidas is rated as the number one company that has worldwide fame. Adidas promotes in two times a month in Golf tournament and it their polo tee shirts have great popularity. They are very costly but the demand polo tees are constant as it is very comfortable to wear. It is a company that has great market value and every sport chooses them to promote their sports. Event manager of Adidas has used their brand fame to their advantage and has expanded their company in every country. There are over 125 companies all over the world. It was established in 2001. The organization started with only 6 members. The organization has accumulated an amount of $50 million in sportswear in 2013; in 2014 the sales went down to $33.5 million and in 2015 it increased up to $ 55.5 million. 6.0 Future recommendation: The organization should promote their product in different states. Male sportswear like polo tee shirt will gain fame if the marketers target markets or countries that have greater market demand for the sports. They should promote themselves as non profitable organization. Advertising should be done to attain the attention of other market. Choosing potential public figures for advertising purpose is necessary. Assistance of social media should be taken to promote their new initiatives. Manufacturers, retailers and golfing bodies need to be contacted in order to accumulate information about the consumers. Marketing surveys should be extensively done on catalogues available for research related to golf including with bespoke researches of different other clubs, retailers and publishers. 7.0 Conclusion: Marketing plans are like the blueprints of sales and revenues for an organization. Marketing plan can be made through marketing strategies which can be formulated by studying different marketing criteria such as return of investment, customer response and sales number. For expanding the marketing reach of a company effectiveness of plan is very important. The organizational money that is being invested in golf tournament should multiply or it will be evident that the strategy is not working. The organization should keep in check their sales while organizing an event, over expenditure may lead to breakdown of the company. 8.0 Reference: Apostolescu, P., Antony, J.M. and Srinivasan, P., Novell, Inc., 2015.Security event management apparatus, systems, and methods. U.S. Patent 9,111,092. Berridge, G., 2014. The Gran Fondo and sportive experience: an exploratory look at cyclists' experiences and professional event staging.Event Management,18(1), pp.75-88. Billings, A.C. ed., 2012.Sports media: Transformation, integration, consumption. Taylor Francis. Burke, R., 2013.Project management: planning and control techniques. New Jersey, USA. DRURY, C.M., 2013.Management and cost accounting. Springer. Duffy, J.R., 2013.Motor speech disorders: Substrates, differential diagnosis, and management. Elsevier Health Sciences. Easterby-Smith, M., Thorpe, R. and Jackson, P.R., 2012.Management research. Sage. Freeland, B., 2015.Impact of Faculty Characteristics on Student Satisfaction in an Online Sports Management Program(Doctoral dissertation, NORTHCENTRAL UNIVERSITY). Grunig, J.E., 2013.Excellence in public relations and communication management. Routledge. Haimes, Y.Y. ed., 2015.Risk modeling, assessment, and management. John Wiley Sons. Hill, C., Jones, G. and Schilling, M., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Masterman, G., 2014.Strategic sports event management. Routledge. Pedersen, P.M. and Thibault, L. eds., 2014.Contemporary Sport Management, 5E. Human Kinetics. Pedersen, P.M. and Thibault, L. eds., 2014.Contemporary Sport Management, 5E. Human Kinetics. Prentice, W. and Arnheim, D., 2013.Principles of athletic training. Mcgraw-Hill Education. Qi, F., 2012. Research on the Comprehensive Evaluation of Sports Management System with Interval-valued Intuitionistic Fuzzy Information.International Journal of Advancements in Computing Technology,4(6). Tedeschi, J.T. ed., 2013.Impression management theory and social psychological research. Academic Press. Wang, Y. and Zhang, H., 2014. Design and Development of Sports Management Information System based on Acceleration Transducer.TELKOMNIKA Indonesian Journal of Electrical Engineering,12(11), pp.7876-7883. Yan-Xia, L., Lin, L. and Qiang, W., 2013, November. Research and Development of the Integrated Management System of the College Sports Based on the Network. InIntelligent Systems Design and Engineering Applications, 2013 Fourth International Conference on(pp. 440-443). IEEE. Yoshida, M., Gordon, B., James, J.D. and Heere, B., 2015. Sport Fans and Their Behavior in Fan Communities. InSports Management and Sports Humanities(pp. 89-101). Springer Japan.

Teamwork

Introduction Teamwork is a very important and relevant contributor to the success of any business around the world and this is why top business executives are paid a lot of money to utilize the skills of teams and make important business decisions that are critical to business performance (Brayden, Teppo Whetten 2010, 1-20).Advertising We will write a custom essay sample on Teamwork specifically for you for only $16.05 $11/page Learn More The success of an organization does not only depend on how good a team leader is but also how good the various teams that consist of employees are able to come together and integrate their skills and talent for the benefit of their organization. The success or failure of a business usually depends on how good employees who are part of a team are able to come together develop ideas play their part and additionally how good managers or organizational leaders are able to make quick and relevant decisions resulting from th e input of the team to increase positive outcome (Taylor, 2010). Today’s business environment is very volatile and therefore it is imperative that both leadership and employees work together hand in hand in order to ensure that organization can successfully peruse their mission and vision while at the same time compete with other competing companies. Thus, by acknowledging and building consensus that business environment is highly dynamic and volatile, it demands organizational leaders to come up with mechanisms that allow the company to quickly embrace change and this is attained by dividing the staff into teams and assigning them duties that will ensure that decision making capability of leaders is maximized (Shah 2008). New trends emerge in the business world and may either present themselves as either problems or opportunities depending on how personnel within the organization respond. From that rationale, the creation of value and satisfaction, which consumers demand end up pushing companies to develop strategies that govern their marketing mix and overall business strategy and go a step further to create general corporate strategies that will preside over their whole business processes to make sure they succeed in today’s fickle business ambiance (Campbell, Stonehouse Huston 2002, 177-184).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Trends should not be seen as not threats but rather frontiers of new business possibilities and it is the duty of organizational leaders and their staff to work together as a team to make decision making for managers more certain and free of risk. It is with the same intent that the manager intended to use the help of his team to launch a new division that manufactures liquid soap brands for the market by using the potential of the entire team and the rational decision making process to make critical marketing bus iness decision. The liquid soap division will consist of brands that will cater to the needs of consumers who require liquid soap for both the kitchen and bathroom. Decision making approaches and impact on strategy A participatory approach was used and the entire the team was required to fully participate by being part of the problem solving process but the last decision was left to the team leader/manager to carry out (Jones 2010, 44). Such a technique of team work and decision making is known as consensus building whereby subordinates who are part of a team come up with multiple ideas and discuss their viability together with the team leader but leave the last decision to the team leader. The way in which groups interact whether informal or formal will obviously impinge on the way a business functions and the way strategic choices are made in both the short and long-run. Successful companies like Google and Apple focus their development efforts by encouraging groups and teams to b rainstorm and develop ideas that form a basis for the decisions which are made by top management (Koontz Weihrich 2009, 58). Following this premise, the companies have adopted quite aggressive business models because managers are able to make quick decisions simply because the groups usually supply them with all relevant knowledge and information that allows the managers to quickly evaluate the pros and cons of each strategic choice to choose the best action. It is as a consequence true to assert that the way groups and managers interact and the different approaches of making decisions within organizations can ultimately affect the future of an organization.Advertising We will write a custom essay sample on Teamwork specifically for you for only $16.05 $11/page Learn More Marketing companies, for example are required to be quite flexible due to the volatile nature of consumers and competitors and thus, this is why many marketing companies have their st aff working in groups simply because the conception of ideas and the need for quick decision making is quite critical for the success of a company in the market. According to Kotler and Keller (2011, 144), the most important aspect of teamwork and decision making in a marketing environment is simply to ensure that all decisions and team work efforts are made with the consumer on mind. Additionally, it is important that there is a very clear channel of communication between the team members to ensure that each member is up to speed and is armed with relevant information. The consumers are the pivot of all decisions and ideas that a business comes up with in the course of doing business. Keeping this aspect in mind, the team leader ensured that the team clearly knew that the customer is the goal and the main criteria of measuring how effective the teams efforts and decision making process was (Jones 2010, 135). This is whereby the team leader empowers his team to use their knowledge, skills and talent to in order to gather factual options that will assist in the decision making process. When employees explain all their options and contingent plans, the team leader him/herself is then expected to use his managerial skills to choose the best option that emanates from the output of his/her team. Considering that the company division is a newly born venture it is necessary for the team leader to be vigilant and aggressive to ensure that the whole team’s shares one vision and that the expectations of the entire team are in tandem with that of the team leader and the organizations corporate, business and functional goals. The advantages associated with participatory type of teamwork approach is that the organization and the manager can collect many ideas and develop many strategic options that are likely to increase positive outcome within the organization. Additionally the process of decision making is made simpler by the fact that consensus building takes pla ce prior to the final decision being made.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Team Working approaches and impact on strategy A participatory approach was used and the entire the team was required to fully participate by being part of the problem solving process, According to Buchanan and Huczynski (2010, 131), it is vital that a team leader ensures that the vision of the entire organization is clearly known by the entire team/staff from the initial stage because any ambiguity may become a future source of conflict and discomfort amongst the team members in the future and may henceforth compromise the chances of success for the new division and affect the decision making process. Consumers are driven by needs, wants and desires and hence their consuming behavior can be attributed to these. Companies that define consumer needs and motives with a high degree of accuracy usually end up being the market leaders and enjoy a huge market share and revenue streams (Michael, Yasemin Joseph 2009, 123). Managers are often aware of how important consumer motives are and therefore ensure that their brightest minds who make up the team come together and create ideas that will further the performance of the company. Being the team leader, communication was made clear that all other team members collectively come together so that the process of problem identification and problem solving can start using the rational decision making process. The rational decision making process is a problem solving technique that allows managers and the respective teams to carefully and sequentially make decisions based on facts that present themselves as a result of the problem solving process (Koontz Weihrich 2009 69). Business executives in working with the leading companies are usually trained to use logic and facts in the process of making decisions by identifying problems and opportunities and creating multiple solutions/strategies to tackle the problem. Managers/ team leaders thereby use the rational decision model to reduce the number of risks and uncertainty be cause this process is highly factual and logical in nature. Figure 1: The Steps involved in the Rational Decision making process. By bringing together the skills and talents of all individuals of the team, the team leader expected that it would be possible for the team to create a good marketing strategy that would allow the new company to effectively price, place, and promote its products to compete with other existing companies (David, Cindy Masco 2008, 5). As a result, the five members of the team were each assigned to deal with each facet of marketing and gather relevant intelligence on pricing, product, and promotion and distribution trends of related liquid sap product within the industry. The data that would result from this process would prove crucial in the rational decision making process. The launch of a new product is not easy at all and for new products/ new divisions to succeed in selling products as soon as they enter the market it is important for the managers and their teams to ensure that all relevant data is gathered. Knowing this the team was to gather competitive intelligence that would be used to finalize the marketing mix of the new liquid soap. With the task of each and every team member already clarified the group was given a time frame of one week to bring back their feedback. Every suggestion of product design, price, placing and promotion strategy was to be backed by tangible evidence of pros and cons to justify why team members so it as the best alternative. This will therefore require every team member to identify problems and opportunities that present themselves, gather all the relevant data pertaining to either the problem or opportunity, critically analyze the volume of information that was gathered and then using the information to develop options that are most suitable. According to Kotler and Keller (2006, 415), it is important for business executives to create numerous options so that management can make more informed ch oices. After the numerous options are made the rational decision making process requires that the numerous options that were developed are analyzed and that actions which are weak or unsuitable are filtered and eliminated. It is at this process the managers/team leader to become an effective decision maker and use his/her skills to choose the best decision. The team was required to sit together and analyze the various options but this process was slowed down due to the fact that one team member left the tem before she had a chance to finish carrying out her research on pricing. Being an effective team leader the team leader quickly decided to split the remaining task of gathering pricing data from the market. As soon as all the relevant data was gathered, each group member was required to analyze data clearly explain the implications of the data which was collected. According to Buchanan and Huczynski (2010, 122), it is the duty of the team to bring to the table all alternate option s and ensure that there is full disclosure of facts so that the team leader can make the relevant decisions. The team, therefore went ahead and shared information and data which they gathered and presented to the team leader all the relevant data necessary for creating marketing mix for the brands falling under the liquid soap division. The entire problem solving process took the team one whole week and the team presented multiple solutions to the team leader and consensus building took place but the final decision making process was left to the manager. Effectiveness of the team The team’s effectiveness is highly commendable because each and every member of the team was in tandem with the vision of the division at the beginning of the practice. With the vision of the division in mind, the team operated with utmost openness and trust that was enabled by clear lines of communication (Lancaster Withey 2006, 94). Decision making at the lower level was left to the team members t hemselves thus saving time, the ability to meet regularly in the one week during afternoons made it possible to analyze the data gathered by the team members. It is at these sessions that all team members communicated and exchanged notes making every team member fully aware of the facts and relevant information in respect to the whole project and with every team member well informed it was easier to brief the manager (Koontz Weihrich 2009, 73). The level of skill and talent together with operation of the team is also commendable because the competitor intelligence which they gathered made it quite simple to compare currently existing liquid soap brands overall industry trends and thus use it in the final marketing mix of the brands that were to be developed by our new division. In summary the company’s brands will be better designed and packaged, priced, promoted and distributed to compete with the current market leader. The only shortcoming of the team is that the level of competition and hostility between the members trying to outshine each other got on the way of achieving the mission but after the leader made it clear that such behavior is injurious to the group and not appropriate the team members apologized to each other. Conclusion Team work is a very important aspect in organization for the reason that organizational output depends on talent, skills and knowledge of the staff. The output of teams usually contributes to the quality of decisions that managers make. If a team is ineffective in operation then most probably a manager will have fewer facts to support the kind of decisions that he/she makes. When poor decisions are made then this may affect future revenue streams, market share, costs and efficiency of the organization. â€Å"A team-leader is someone who steps back from the entire system and tries to build a more collaborative, more innovative team that will work over the long term.† – Robert B. Reich American Politician and Writer The above statement suggest the synergy that managers can create by using more collaborative and participatory approaches that are rational to work together with teams to guide their decision making process. References Brayden, K. G., Teppo, F. Whetten D. A., 2010. â€Å"Perspective—Finding the Organization in Organizational Theory: A Meta-Theory of the Organization as a Social Actor.† Journal of organization science volume 21 issue 1, 1-20. Buchanan, D. A. Huczynski, A. A., 2010. Organizational Behavior 7th ed. New York: Trans-Atlantic Publications. Campbell, D., Stonehouse, G. Huston, B., 2002. Business Strategy an Introduction 2nd edn. Linacre House, Banbury Rd: Butterworth-Heinemann. Charles, W. et al., 2002. Essentials of Marketing. Natorp Boulevard: South Western Cengage Learning. David, A. J., Cindy F. R., Masco, C. J., 2008. â€Å"Personality predictors of teamwork behaviors and decision-making style.† Review of Business Research, 1-5. Jon es, G., 2010. Organizational theory, design, and change. Upper Saddle River, NJ: Prentice Hall. Koontz, H. Weihrich, H., 2009. Essence of Management an International Perspective. New Delhi: Tata McGraw Hill. Kotler, P. Keller, K., 2011. Marketing Management 13th edn. New York: Prentice Hall. Lancaster, G. Withey, F., 2006. Marketing Fundamentals. London: Butterworth-Heimann. Michael P. L., Yasemin K.Y. Joseph M. T., 2009. â€Å"A theory of change in turbulent environments: the sequencing of dynamic capabilities following industry deregulation.† International Journal of Strategic Management, Volume 1, Number 3, 186-211. Shah. K., 2008. â€Å"Decision Making.† Submityourarticle.com. Web. Taylor, J.T., 2010. â€Å"Making effective decisions.† Team building USA. Retireved from http://www.teambuildingusa.com/articles/making-effective-decisions/ This essay on Teamwork was written and submitted by user Desmond Q. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Power of Language Essay Example

The Power of Language Essay Example The Power of Language Essay The Power of Language Essay The Power of Language Nowadays, more and more Chinese migrants, who use English as their second language, live and work in America. We can call them â€Å"bilingual† since they can speak both English and their mother tongueChinese. However, although many Chinese migrants can talk with others with very fluent English, many native speakers sometimes find it is hard to understand what these Chinese people have said. Some Chinese linguists who are in the union CMAU argue that with the age-old culture, Chinese have already formed their own style of expressing things. And this style may not be changed because it reflects their thoughts which have already formed by their unique culture. However, in Amy Tan’s personal essay â€Å"Mother Tongue†, the narrator used her own experience to show how her mother’s simple language influence her and changed her attitude to this Chinese-styled English from negative to positive in an unconscious way, and finally formed her identity of language in study and fiction writing. This kind of change in language may seem difficult for many people. But Amy Tan is different. To see something about her background, it can be found that although she is an American and received American-styled education, her parents were all born in China and received Chinese-styled education. That makes things different because she had double identities in her life: as a student in school and as the daughter in her family. And she spoke regular English with her classmates and simple English to her mother. Tan’s attitude toward her mother’s language was often negative when she was young. In fact, it is easy for readers to guess which kind of language Amy Tan preferred when she was young because she did not know anything about Benjie2 Chinese culture. The narrator shows her attitude to her mother’s language by saying â€Å"I was ashamed of her English. I believed that her English reflected the quality of what she had to say† (28). The narrator then explains that her shame came from observing â€Å"the fact that people in department stores, at banks, and at restaurants did not take her seriously, did not give her good service, pretended not to understand her, or even acted as if they did hear her† (29). The reason might seem superficial or even a little snobbish to readers. But it will easily be accepted because she was so young that she did not realize that her mother’s speech reflected the culture of Chinese. In the present, the narrator gives the readers some information about her first view of her mother’s language. This point causes the readers to think how her view is changed, and also begin her process of her language identity’s formation. Everything which changes must have a cause. And the change of Amy Tan’s view of her mother’s language is not an exception. The narrator used two stories to show how this kind of identity in language was formed. The one is her mother â€Å"used to have me call people on the phone to pretend I was she† (29). And in the process of pretending to be her mother on the phone, Amy Tan had gradually formed her identity in language because she had to continuously translate her mother’s broken English into regular English. This may have had an impact on her thoughts because she had to think using her mother’s style of language in order to translate what her mother’s wanted done. Then the narrator tells another story about her and her mother’s experience in the hospital, which is â€Å"a similar routine† but gives readers a deeper impression about the process of how her dealing with her mother’s language changed the author’s view of language. And the narrator also indicates her mother’s character by describing her mother said â€Å"she wouldn’t budge† (29). When the doctors wouldn’t serve her as she wanted, in this case, Tan talks for her mother but doesn’t pretend to be her and gets easily what her mother couldn’t. The narrator does not say so but the reader gets the Benjie3 feeling that she felt that her mother was unfairly treated mainly because of her language. What is a shame here then is not her mother but the doctors’ actions. The fact that the narrator doesn’t explain shows how her change in attitude toward her mother’s speech from negative to more positive happened over time and mostly unconsciously. In fact, to show this unconscious change the narrator has already indicated details at the beginning of this essay. When she talked about a lecture which was given to both an ordinary audience and to her mother, she was â€Å"made keenly aware of the different Englishes I do use† (27) She then says â€Å"The talk was going along well enough, until I remembered on major difference†(27) That is she was using the kind of English which â€Å"I have never used with her†(27). These details, especially her surprise, indicate that the author did not feel her attitude change about the difference in language between her mother and other people until the recent lecture. Thus, all her formation of her identity in language is not self-conscious. And all the reminiscence about her language identity formation was only after her awareness of the importance in her life of dealing with the different language she used between her and her mother. Until now, the narrator successfully narrates her gradual formed identity in language which was influenced by her mother without awareness. Different identity must have different effect on study or work. The narrator demonstrates this point of view by using her unique experience both in school and her career. In her view, there is a difference between her and other people in language skill development. Because she was born in an immigrant family, her language skills were more influenced by her family than her peers. From here, the narrator has already related her formed identity in language to her study. To provide evidence of what she says, she gives the experience of her tests in school. She says:â€Å"While my English skills were never judged as poor, compared to math, English could not be considered my strong suit†(29)This will cause readers to think why as a famous fiction writer, English is not the Benjie4 strong suit for Amy Tan’s school study? Why was she good at math? The narrator answers these questions by simple saying â€Å"Math is precise; there is only one correct answer† (30). From this statement, it is not hard to think about Amy Tan’s new formed identity- the simple but precise language which was passed on by her mother. Then the narrator takes two examples from the English tests to show the reason why she can’t do well in these abstract tests. Readers can easy find the reason by reading the narrator’s conclusion about a test situation with â€Å"Tom† and â€Å"Mary†: â€Å"according to my mother, there were very few limitations as to what Tom could have been and what Mary might have thought of him†(30). Also, from what the narrator says, we can also find some details about her altitude to this simple language, from â€Å"broken† to â€Å"precise†, that shows the author had already accepted this identity in language. In fact, as a writer Tam comes to reject the complicated and vogue and favor the simple. For saying something about the identity’s impact on the Amy Tan’s career, the narrator firstly quotes some questions which she was asked by others â€Å" Why there are not more Asian Americans enrolled in creative writing programs? Why do so many Chinese students go into engineering? †(30) The narrator didn’t answer the questions. Instead, she tells something about Chinese students’ performance in math achievement tests and English tests. In fact, the narrator wants to give space for readers to think, to ponder why this phenomenon happens. And it is easy for readers to relate this phenomenon to the narrator’s identity in language. That must be the most important thing the narrator wants to do: to show how powerful language is. It makes impacts on all parts of our life, no matter in study or work. Lately, the narrator illustrates how she changed her style of writing from â€Å"wittily crafted English† to â€Å"simple English†, and then she formed her unique writing style. At the end of the story, the narrator says â€Å"apart from what any critic had to say about my writing, I knew I had succeeded† (31). From now, we can find that the Amy Tan’s identity in Benjie5 language has already changed. The altitude to her mother’s Chinese-styled English changed from â€Å"broken† to â€Å"simple†, then she felt â€Å"succeeded† by using her own simple language in writing fictions. Although Amy Tan is a fiction writer, her purpose to write this personal essay is not to do any literature research, just as she says â€Å"I am not a scholar of English or literature† and â€Å"I am someone who has always loved language† (27). Thus, it may be more easily to cause readers to think of the relationship between language and their identity because she used so many personal experiences which may be also occur in our daily. To think about the title of the story â€Å"mother tongue†, it will also cause readers to ponder what is Amy Tan’s real mother tongue? She was born in America and speaks English as native speaker, but her identity of her language, is gradual formed by her mother’s Chinese-styled English influence. Thus, the narrator gives something for readers to consider and to give answers. In a word, the role of language in Amy Tan’s identity must be significant. It gradually formed her precise thoughts in tests and simple writing style in her fictions. It causes readers to deeply think about if the â€Å"broken† language is really broken, and if this kind of language will also be used in their future life. And they may find the answer when they are greeting people using the also broken phrase â€Å"long time no see†. Work Cited Amy Tan. â€Å"Mother Tongue† Writing As Revision. Ed. EdthAlvarado and Barbara Cully. 2010. 27-31. Print

Criminal Evidence 9 Essay Example | Topics and Well Written Essays - 250 words

Criminal Evidence 9 - Essay Example The search and seizure laws are prescribed under the Reasonable Expectation of privacy. The right of the passenger was violated, and anything found cannot be used as evidence against the passenger (Creamer, 1980). In essence, I absolutely agree with the Supreme Court. According to the ruling held by the Court of Appeals, the search of a locked counsel of the automobile was unreasonable since the driver had allowed the officer to search only the inside of the vehicle. The court based its decision on the test held by the Florida Supreme court in the case between the state verses Wells 539 So. 2D 464, in which the court held that, an individual has two exceptional interests that must be safeguarded (Florida v. wells, 1990). In this case, it was held that, the locked console in the drivers car was an illustration that the contents were private, and if the officers wanted to access the locked counsel, they would have requested for the key or even use force to open it. Similarly, in our case scenario, it was impartially rational for the police officers to believe the driver’s consent to search only the inside of the vehicle and access everything inside the case, since they were not limited to search. Therefore, they had the consent to search even the brown paper bag. The evidence found should therefore be used against the defendant because the drugs were found inside the car with the drivers consent (Creamer,

Professional Role Paper Assignment Example | Topics and Well Written Essays - 1000 words

Professional Role Paper - Assignment Example It is not must to become certified for intensive care but certain people choose to become certified and various facilities choose to hire certified nurses. Nurses that serve critical patients need to serve in emergencies, Intensive Care Units, Critical Care Units, and walk in clinics. In addition to general nursing care these nurses need to provide patients with sympathy, respect and support. The nurses need to have a hold over reassurance of patients’ needs. Critical care nursing is a trend setting field as in the near future many people will be requiring specialized intensive care. The field of critical care nursing is a promising one but requires certain attributes in a person. Modernization has also affected the field of health care and with every day that passes patient care becomes complex, hence it is a must nurses be knowledgeable. Intensive care nursing is different from regular nursing because it requires the nurses to take special care of the patients. Critical care nursing focuses on the care of the critically ill or unstable patients. Critical care nurses usually work in emergency departments and ICUs. A critical care nurse in addition to her nursing qualities provides a patient with sympathy and moral support. Due to all these traits I envision myself becoming an intensive care nurse in the future. This field of nursing intrigues me because I like providing support to patients who are critical. The rush of blood that working in a critical unit causes interests me (Cottrell and Kendall, 2010). Nursing dates back to ancient times. The history of nursing shows that it was a profession of honor and discipline. History gives account of one of the most famous nurses of all time that provided critical care at the time of war. Florence Nightingale stands as one of the most prominent nurses in history (Blais and Hayes, 2011). In America an association called American